"Dr. Likert said it can be fairly assumed that new members are to be found among women who are like the present members in their attitudes, education, etc. 6% (1½ million women) have thought of joining - 200,000 are waiting to be asked! Nearly 3/4 of the members came into the League through friends - only 2% on their own initiative (as against 1% for other organizations). You will not be surprised to hear that Dr. Likert says that members are mature, intelligent, educated women. Wives of professional and managerial men, who make up 16% of the population, make up 65% of League membership; wives of white-collar workers (15% of the population) make up 11% of the membership; upper blue-collared (foremen and union officials
17%) make up 3%; and semi-skilled (2%), 1% of League members. You may be surprised to learn that in Group 3 are to be found many women who have the same attitudes and interests as League members, and if we wish to broaden the base of League membership, this is where we should look for new members to have the best chance of finding them. Prospects are 1 out of 5 in Groups 1 and 3, and 1 in 15 of Group 2. Prospecting area: youth group leaders, P.T.A. members, etc.
"League members showed characteristic attitudes. The more active the member, the more she thought that national and international affairs can be affected by the individual. A very much smaller percentage of non-members thought so.
"Interviewees were asked to comment on pictures they were shown. For example, one picture was of a woman standing behind a fence, with a house in the background. Members' comments indicated that they resent being fenced in; non-members spoke of safety, security, and happiness of being at home. The women were also asked about what they try to do and to avoid as wives and mothers. Members try to avoid housekeeping more than non-members (education is highly coordinated with this and previous answers). Members mentioned "keeping the family happy" more often than non-members; they also spoke of "loving and cherishing" their husbands - which
Dr. Likert said might be attributed to a guilty conscience. With respect to children, "teaching them to mind" was mentioned less often by members than nonmembers; members most often spoke of the need to develop independence and self-reliance in their children.
"In the matter of program interest, 49% were interested in local affairs; 28% in Voters Service; 7% in State items; and 30% in National, This shows that national and international and state program material must be related to local interest if the interest and knowledge of members, and the public, is to be broadened.
"There is a relationship between the size of the League and the effectiveness of its individual members - larger Leagues are less effective from the member's standpoint, but more effective from the viewpoint of state and national boards! A good League, Dr. Likert would predict, is one which does not spend hours and hours talking. You can get membership participation, but the discussion must be on the track, reach decisions, and be followed by action. Incidentally, not many members think that the program is too highbrow,"
Mrs. Robert Zurback